If you’ve been shopping for high-end wheels, you’ve likely come across Reserve and asked yourself: are Reserve wheels made by Santa Cruz? The answer reveals not only the origin of these wheels but also why so many cyclists trust them for road, gravel, and mountain biking.
The Connection Between Reserve and Santa Cruz
Yes, Reserve wheels were created by Santa Cruz Bicycles. The brand launched Reserve in 2014 as its in-house carbon wheel line, designed to handle the same punishing tests Santa Cruz applies to their mountain bikes. Reserve has since expanded to road and gravel wheels, but the philosophy remains the same: durability, performance, and rider confidence above all else.
Design and Testing
Reserve wheels are engineered and tested in California, leveraging Santa Cruz’s expertise in carbon technology. Every wheel undergoes rigorous stress tests, crash simulations, and real-world rides with pro athletes before being released to the market.
Manufacturing
While design and testing happen in the U.S., production is carried out in select overseas factories with strict quality controls. This allows Reserve to combine Santa Cruz’s innovation with reliable, large-scale manufacturing.
Why Cyclists Choose Reserve
- Santa Cruz heritage: Backed by one of the most respected bike brands in the world.
- Proven durability: Built to withstand aggressive riding conditions.
- Lifetime warranty: Confidence that your wheels are protected long-term.
FAQs
1. Are Reserve wheels owned directly by Santa Cruz?
Yes. Reserve is a brand that was created and is still managed under the Santa Cruz Bicycles umbrella.
2. Do Reserve wheels only work on Santa Cruz bikes?
No. Reserve wheels are compatible with a wide range of bikes, including road, gravel, and MTB models from many brands.
3. Are Reserve wheels made in the U.S.?
The wheels are designed and tested in California but manufactured overseas in specialized factories that meet Reserve’s quality standards.
