If you’ve been researching power meters, you’ve likely come across Quarq and wondered: does SRAM own Quarq? The short answer is yes—but the story behind it matters if you’re deciding on your next cycling upgrade.
Quarq and SRAM: The Connection
Quarq, originally founded in 2006, quickly became known for its accurate and rider-friendly power meters. Recognizing this innovation, SRAM acquired Quarq in 2011. Since then, Quarq has been fully integrated into the SRAM ecosystem, offering seamless compatibility with SRAM cranksets and drivetrains.
What This Means for Cyclists
- Integration: Quarq power meters are designed to work perfectly with SRAM’s road and MTB groupsets.
- Reliability: Backed by SRAM’s global support and warranty coverage.
- Innovation: Quarq continues to push updates and tech improvements under SRAM’s leadership.
Why This Matters for Your Next Purchase
When you buy a Quarq power meter today, you’re not just buying a standalone product—you’re investing in SRAM’s trusted network of engineering, service, and upgrades. This ensures long-term support and easy integration with your SRAM-equipped bike.
FAQs
1. Does SRAM own Quarq?
Yes. SRAM purchased Quarq in 2011, and Quarq has been part of the SRAM family ever since.
2. Can I use a Quarq power meter with Shimano cranks?
Not directly. Quarq is optimized for SRAM cranksets, but there are workarounds depending on your setup. Many riders choose SRAM cranks for the cleanest fit.
3. Is a Quarq power meter worth it compared to other brands?
Yes, especially if you already use SRAM. You’ll get excellent accuracy, easy battery replacement, and solid long-term support through SRAM.
Bottom Line
So, does SRAM own Quarq? Absolutely. And that ownership means you can count on SRAM’s engineering, warranty, and service for every Quarq product you buy. If you’re ready for accurate, reliable, and SRAM-integrated power measurement, Quarq is a top-tier choice.
