Walk into any high-end bike shop, and chances are you’ll spot a bike painted in that unmistakable Celeste green. It’s the color that has defined Bianchi for over a century. But with so many new brands and trends in cycling today, many riders still ask: is Bianchi still in business?
The short answer? Yes—Bianchi is very much still in business. In fact, it’s stronger than ever, continuing to design and manufacture world-class bikes that combine Italian craftsmanship with cutting-edge technology.
Bianchi Today: Innovation Meets Heritage
Bianchi is not only still in business but is also one of the few companies that have managed to evolve while staying true to their roots. Founded in 1885 in Milan, Italy, Bianchi is the oldest bicycle manufacturer in the world still operating today. It’s part of the Cycleurope Group, owned by the Swedish Grimaldi Industri AB—a major player in the European cycling industry.
Despite modern ownership, Bianchi’s design, engineering, and heritage remain Italian. The company continues to operate from its headquarters in Treviglio, Italy, where innovation and tradition coexist in every frame they produce.
Modern Bianchi: What They’re Known For
Today, Bianchi produces a full range of bikes—from performance-driven road models to gravel, e-bikes, and endurance machines. The brand remains a symbol of both beauty and performance in cycling.
1. Countervail® Carbon Technology
Bianchi’s signature innovation, Countervail®, is a vibration-cancelling carbon material developed with NASA. It reduces up to 80% of road vibrations, giving riders a smoother and more controlled experience. It’s a feature that separates Bianchi from most competitors in the high-end market.
2. Italian Design and Engineering
Every Bianchi bike reflects a distinct Italian design language: elegant lines, precise geometry, and a focus on ride feel. The frames are not just built for speed—they’re built to connect rider and road seamlessly.
3. Racing Heritage
Bianchi has deep roots in professional cycling. From Fausto Coppi and Marco Pantani to today’s Team Arkéa–B&B Hotels, Bianchi bikes have long been part of racing history. Their reputation among pros has helped keep the brand relevant to both competitive and recreational riders alike.
How Bianchi Has Stayed Relevant
One reason Bianchi remains in business after more than 135 years is its ability to balance heritage with innovation. The company continues to invest in research and development while maintaining the emotional appeal of its traditional craftsmanship.
In recent years, Bianchi has expanded into e-bikes and gravel bikes, meeting the needs of modern riders while retaining the same quality that made it legendary. Whether you’re a commuter, a road racer, or a gravel explorer, Bianchi offers a lineup that matches performance with style.
Bianchi’s Commitment to the Future
Bianchi’s headquarters in Treviglio features an advanced production and testing facility where new technologies are developed and integrated into their bikes. The company has also adopted sustainable production practices to minimize environmental impact—proof that this historic brand is focused on the future as much as its past.
Verdict: Is Bianchi Still in Business?
Absolutely. Bianchi continues to thrive as one of the most respected and enduring names in cycling. Its lineup of high-performance bikes—like the Oltre RC, Specialissima, Infinito CV, and Arcadex—shows that the brand is far from fading. Instead, it’s setting new benchmarks for innovation and ride quality while staying true to the artistry that made it famous.
If you’re looking for a bike that embodies history, technology, and Italian soul, Bianchi remains one of the finest choices available today.
FAQs
1. Where is Bianchi based today?
Bianchi is headquartered in Treviglio, Italy, where the company handles design, engineering, and quality control for all its bicycles.
2. Who owns Bianchi?
Bianchi is owned by the Cycleurope Group, part of the Grimaldi Industri AB based in Sweden. Despite foreign ownership, Bianchi’s design and brand identity remain distinctly Italian.
3. Does Bianchi still make high-end racing bikes?
Yes. Bianchi continues to produce high-performance race bikes, including the Oltre RC and Specialissima, used by professional teams and serious cyclists worldwide.
