If you’ve been shopping for a power meter, you’ve likely come across Quarq and wondered: is Quarq owned by SRAM? The answer matters because it affects compatibility, support, and long-term reliability. Let’s clear this up.
Who Owns Quarq?
Yes, Quarq is owned by SRAM. The acquisition happened back in 2011, when SRAM purchased Quarq to expand its offerings in power measurement technology. Since then, Quarq has become SRAM’s in-house power meter brand, integrating seamlessly with its cranksets and bottom bracket standards.
What This Means for Cyclists
- Better compatibility: Quarq power meters are designed to work perfectly with SRAM’s DUB and GXP cranksets.
- Improved reliability: Backed by SRAM, Quarq benefits from world-class engineering and global support.
- Up-to-date technology: Features like Bluetooth, ANT+, and easy CR2032 battery replacement are consistently updated.
How Quarq Fits Into SRAM’s Ecosystem
When you buy a Quarq, you’re effectively buying into SRAM’s ecosystem. That means compatibility with SRAM Red, Force, and Rival groupsets. It also means warranty and service are handled through SRAM’s established dealer network.
Bottom Line
If you’re asking “is Quarq owned by SRAM?”, the answer is yes — and that’s a good thing. You get a trusted power meter backed by one of the biggest names in cycling. That means peace of mind, reliable service, and gear that integrates seamlessly with the rest of your drivetrain.
FAQs
1. When did SRAM buy Quarq?
SRAM officially acquired Quarq in 2011, bringing power meter technology into their product family.
2. Are Quarq power meters only for SRAM cranks?
While optimized for SRAM, some Quarq models also work with non-SRAM cranksets, but SRAM crank compatibility is the best fit.
3. Does SRAM warranty cover Quarq?
Yes, since Quarq is owned by SRAM, warranty and service are provided directly through SRAM’s dealer and service network.
