If you’ve been researching high-end road bikes or pedals, you’ve probably come across Time—a legendary French brand known for precision, carbon craftsmanship, and performance. But you may also have seen SRAM mentioned in the same context, which raises a common question: is Time Bicycles owned by SRAM?
The short answer is no—but the story is a little more complex. Let’s break it down so you know exactly who owns what, and how both companies are connected in the cycling world.
No, Time Bicycles Is Not Owned by SRAM
Time Bicycles is owned by Cardinal Cycling Group, an American company that purchased the brand from the Rossignol Group in 2021. Cardinal Cycling Group is led by cycling industry veterans Tony Karklins and Patrice Lemieux. They now oversee all of Time’s bicycle manufacturing and carbon frame production.
However, the confusion about SRAM’s ownership comes from the fact that SRAM owns Time Sport’s pedal division—not the bicycle company itself. This means two different companies now own different parts of the original Time brand.
Why People Think SRAM Owns Time Bicycles
In 2021, when Rossignol decided to sell the Time brand, the company split it into two divisions:
- Time Bicycles (frames and complete bikes) → Acquired by Cardinal Cycling Group
- Time Sport Pedals (clipless pedal systems) → Acquired by SRAM
So while SRAM now produces Time-branded pedals—including the XPRO and ATAC models—Cardinal Cycling Group manufactures all Time bicycles, such as the Alpe d’Huez, ADHX, and Scylon.
This dual ownership is why many riders mistakenly believe SRAM owns the entire brand. In reality, the Time name continues independently under both companies, each focusing on its respective specialty.
Who Actually Makes Time Bicycles?
All Time bicycles are designed and engineered in France and handcrafted in Europe. Production takes place in Gajary, Slovakia, where Time operates its proprietary carbon weaving and Resin Transfer Molding (RTM) facility. This is the same technology that made Time famous for its ride quality, stiffness, and longevity.
Under Cardinal Cycling Group’s ownership, Time continues to build every frame using in-house carbon production—a process very few brands in the world still perform themselves.
How SRAM and Time Differ Today
Although both companies share a historical connection, they operate in completely different segments of the cycling market:
| Category | Company | Focus |
|---|---|---|
| Bicycles | Cardinal Cycling Group (Time Bicycles) | Handcrafted carbon road, gravel, and performance bikes |
| Pedals | SRAM (Time Sport) | Clipless road and mountain pedals under the Time brand |
In short: SRAM makes Time pedals, not Time bikes. If you’re buying a Time frame or complete bike, you’re getting a product made by Cardinal Cycling Group—not SRAM.
Why This Matters for Buyers
Knowing who owns Time Bicycles helps ensure you’re buying the product you expect. Under Cardinal Cycling Group, the brand has maintained its European craftsmanship, French design DNA, and innovative carbon production. Meanwhile, SRAM continues to expand the Time pedal range with its own R&D expertise.
So whether you’re shopping for a Time ADHX gravel bike or Time XPRO pedals, you can trust that each product line is backed by specialists in its field.
Verdict: Is Time Bicycles Owned by SRAM?
No, Time Bicycles is not owned by SRAM. Time’s bicycle and frame division belongs to Cardinal Cycling Group, while SRAM owns only the Time Sport pedal division. Both companies operate separately, carrying forward different parts of Time’s legacy in cycling innovation.
That means when you ride a Time bike, you’re riding a product designed and built by Time’s original carbon engineers—not a rebranded product from another company.
FAQs
1. Who owns Time Bicycles?
Time Bicycles is owned by Cardinal Cycling Group, a U.S.-based company that continues to produce all Time frames and bikes in Europe.
2. Does SRAM make Time bikes?
No. SRAM only owns the Time Sport pedal division. All Time bicycles are produced by Cardinal Cycling Group, using the brand’s original carbon fiber technology.
3. Where are Time bikes made?
Time bikes are designed in France and manufactured in Gajary, Slovakia, at Time’s dedicated carbon fiber facility.
