When cyclists hear the name SRAM, they immediately think of precision engineering, innovative drivetrains, and pro-level performance. But many riders don’t realize just how many world-class cycling brands fall under the SRAM umbrella. If you’re wondering what brands does SRAM own—and how each one contributes to the company’s dominance in the cycling world—this article breaks it all down clearly.
Overview: What Brands Does SRAM Own?
SRAM owns several major cycling component brands:
- SRAM – The core brand specializing in drivetrains, brakes, and shifting systems.
- RockShox – Leaders in mountain bike suspension forks and rear shocks.
- Truvativ – Known for cranksets, handlebars, and stems designed for durability and performance.
- Zipp – A high-end wheel and cockpit brand trusted by professional road and triathlon racers.
- Quarq – Experts in power meter technology and performance data systems.
- Time Sport – Acquired for its innovative road and mountain bike pedal systems.
- Avid – A braking systems brand known for reliable and powerful disc brakes.
Together, these brands form a complete ecosystem—covering every key component of modern cycling, from shifting to suspension, power measurement, and aerodynamics.
1. SRAM — The Core Brand
SRAM itself is the heart of the company, responsible for creating some of the most advanced drivetrain and braking systems on the market. Founded in 1987 in Chicago, SRAM revolutionized the industry with the Grip Shift system and later introduced the Eagle 12-speed MTB drivetrain and AXS wireless shifting technology.
SRAM products are used across road, mountain, and gravel categories, offering unmatched reliability and innovation.
2. RockShox — Suspension Excellence
RockShox is arguably the most recognizable suspension brand in mountain biking. Acquired by SRAM in 2002, RockShox produces forks, rear shocks, and dropper posts that have shaped off-road performance for decades.
Popular models include the Pike, Sid, and Recon for forks, and the Super Deluxe and Monarch rear shocks. RockShox components are found on everything from entry-level trail bikes to World Cup race machines.
3. Truvativ — Strength and Durability
Truvativ joined SRAM in 2004, bringing a reputation for strong, lightweight components built to handle the demands of aggressive riders. Its cranksets, chainrings, and handlebars are designed for mountain, downhill, and enduro applications.
Truvativ’s Descendant and Stylo series are favorites among riders who prioritize durability without sacrificing performance.
4. Zipp — Speed and Aerodynamics
Zipp was acquired by SRAM in 2007 and remains one of the most respected names in road cycling and triathlon. Known for cutting-edge aerodynamics and lightweight carbon construction, Zipp wheels are a common sight in the WorldTour peloton.
Flagship models like the Zipp 454 NSW and 303 Firecrest deliver top-tier aerodynamics, stability, and speed, while Zipp’s Service Course components offer performance and value for everyday riders.
5. Quarq — Power and Precision
Quarq was founded in 2006 and acquired by SRAM in 2011. It specializes in power meters and electronic measurement systems that allow cyclists to track their performance with accuracy and consistency.
Quarq’s integration with SRAM’s AXS ecosystem makes it easier for riders to monitor data in real time—making it a key brand for training and racing optimization.
6. Time Sport — Pedal Innovation
In 2021, SRAM acquired Time Sport, the iconic French pedal brand known for its light, ergonomic clipless pedal systems. Time pedals, like the XPRO and XC series, are now manufactured and distributed by SRAM while maintaining their original design and feel.
This acquisition expanded SRAM’s portfolio into a new category—allowing the brand to offer a full component experience from drivetrain to pedals.
7. Avid — Braking Systems
Avid is another essential SRAM brand, specializing in high-performance braking solutions. Although many of its designs have since been integrated into SRAM’s main line, Avid still plays a major role in SRAM’s hydraulic and mechanical disc brake development.
SRAM’s Strategy: Complete Systems Integration
SRAM’s ownership of these brands is not random—it’s strategic. Each acquisition strengthens the company’s goal of offering a complete, fully integrated performance system for cyclists. Whether you’re building a lightweight road bike, an aggressive enduro rig, or an e-bike, there’s a SRAM-owned brand engineered for your needs.
Verdict: What Brands Does SRAM Own?
SRAM owns RockShox, Truvativ, Zipp, Quarq, Time Sport, and Avid—in addition to its own core SRAM brand. Each plays a crucial role in creating one of the most complete component ecosystems in cycling. With these brands under one roof, SRAM continues to lead the industry in innovation, integration, and rider-focused performance.
FAQs
1. Does SRAM own RockShox?
Yes. SRAM acquired RockShox in 2002, expanding into the suspension market and becoming a key player in mountain bike performance.
2. Is Time Bikes owned by SRAM?
No. SRAM only owns Time Sport, the pedal division. The Time bicycle division is owned by Cardinal Cycling Group.
3. Does SRAM own Zipp wheels?
Yes. Zipp has been part of SRAM since 2007 and continues to produce high-performance carbon wheels and components for road and triathlon bikes.
