If you’re thinking about investing in a Hunt wheelset, you may be asking: who is the owner of Hunt Wheels? Understanding ownership tells you a lot about a brand’s values, its direction, and why it has become one of the fastest-growing names in cycling. Let’s dive into the details.
The Rider Firm: Parent Company of Hunt Wheels
The owner of Hunt Wheels is The Rider Firm, a UK-based company founded in Sussex, England. The Rider Firm was created by passionate cyclists who wanted to design products based on real-world riding needs rather than marketing hype. Hunt is its flagship brand, focused entirely on high-performance road, gravel, and MTB wheels.
Rider-Owned Philosophy
Because Hunt is owned by The Rider Firm, the people behind the brand are cyclists themselves. This matters because:
- Product innovation: Features like wide internal rims and tubeless-first designs come directly from rider feedback.
- Performance focus: Wheels are tested not only in the lab but also by pros and everyday riders in real-world conditions.
- Customer support: Ownership by cyclists means stronger warranties and crash replacement programs to support other riders.
Global Growth, Same Ownership Values
While Hunt has expanded worldwide with warehouses in the UK, USA, and EU, ownership remains firmly with The Rider Firm. This ensures that even as the company grows, its rider-first approach stays at the core of every decision.
Final Thoughts
So, who is the owner of Hunt Wheels? Hunt is owned by The Rider Firm, a rider-founded company that continues to shape the brand’s innovation and customer-focused approach. That ownership structure is one reason Hunt wheels have earned trust from cyclists looking for performance and value in one package.
FAQs
1. Is Hunt Wheels an independent brand?
Yes. Hunt is the flagship brand under The Rider Firm, but it operates with a clear focus on performance wheelsets.
2. Where is The Rider Firm based?
The Rider Firm, owner of Hunt Wheels, is headquartered in Sussex, England.
3. Does ownership affect Hunt’s product quality?
Yes, positively. Because The Rider Firm is rider-owned, product design and testing are centered on real cycling needs, not just profit margins.
