If you’re looking into premium cycling gear, you’ve probably come across Fizik saddles, shoes, and accessories. But many riders wonder: who is the parent company of Fizik? Knowing the answer gives you confidence in the brand’s heritage, quality, and long-term reliability. Let’s uncover the company behind Fizik and what that means for you as a cyclist.
The Parent Company of Fizik
Fizik is owned by Selle Royal Group, an Italian company with decades of expertise in cycling products. Founded in 1956, Selle Royal Group is one of the largest and most respected saddle manufacturers in the world. They own several premium brands, with Fizik being their flagship performance line for road, gravel, and triathlon riders.
Why Selle Royal Group Ownership Matters
Being part of Selle Royal Group gives Fizik strong advantages over independent brands:
- Heritage and craftsmanship: Both Fizik and Selle Royal are based in Italy, with a tradition of excellence in cycling design.
- Research and development: Backed by Selle Royal’s resources, Fizik invests heavily in ergonomics, pressure mapping, and material innovation.
- Global trust: Selle Royal Group supplies saddles worldwide, ensuring that Fizik products benefit from consistent quality and manufacturing expertise.
What Fizik Offers Under Selle Royal Group
Fizik continues to innovate under its parent company, focusing on high-performance products such as:
- Saddles: The Arione, Antares, and Aliante families, plus Adaptive 3D-printed models.
- Cycling shoes: R1, R3, and R5 road shoes, designed for stiffness and comfort.
- Accessories: Bar tape, cockpit components, and gear designed for pro-level performance.
Why Cyclists Choose Fizik
Fizik represents the premium, performance-driven side of Selle Royal Group. Riders choose Fizik for its blend of Italian style, advanced ergonomics, and proven durability. Whether you’re racing, training, or riding long distances, Fizik delivers products trusted by professionals and enthusiasts alike.
Final Thoughts
So, who is the parent company of Fizik? The answer is Selle Royal Group—an Italian powerhouse in cycling innovation. With this backing, Fizik continues to set the standard for performance saddles, shoes, and accessories, making them a reliable choice for cyclists ready to invest in comfort and speed.
FAQs
1. Is Fizik an Italian brand?
Yes. Fizik is based in Italy and reflects the country’s strong cycling heritage, backed by Selle Royal Group’s expertise.
2. Does Selle Royal own other brands besides Fizik?
Yes. Selle Royal Group owns multiple cycling brands, but Fizik is their dedicated high-performance label for competitive and endurance riders.
