If you’ve heard about Reserve wheels and their reputation for strength and reliability, you might be asking: who made the Reserve wheels? The answer might surprise you—and it’s a big reason why these wheels have become so popular among serious cyclists.
The Origin of Reserve Wheels
Reserve wheels were created by Santa Cruz Bicycles, a company best known for producing some of the most innovative mountain bikes in the world. Founded in California, Santa Cruz applied the same philosophy of durability and rider-focused design from their bikes to their carbon wheelsets.
Why Santa Cruz Built Reserve
The Reserve line was launched to solve a major issue: riders breaking wheels during aggressive riding. Santa Cruz wanted a wheelset that could handle the harshest trails, gravel paths, and even competitive racing without failing. The result was Reserve—wheels that combine carbon strength, lifetime reliability, and modern tubeless compatibility.
What Makes Reserve Wheels Different?
- Lifetime Warranty: Reserve backs their wheels with a lifetime guarantee, showing confidence in their durability.
- Carbon Technology: Engineered with advanced carbon layups designed to resist impacts and maintain stiffness.
- Versatility: Available for road, gravel, and MTB riders, covering a wide range of cycling needs.
- Tested by Pros: Used by top athletes under the Santa Cruz Syndicate racing team and beyond.
Should You Buy Reserve Wheels?
If you’re looking for a wheelset that balances performance with unmatched durability, Reserve is worth considering. While they’re priced in the premium category (starting around $1,600 and going beyond $2,500), the warranty and peace of mind make them an investment that lasts.
FAQs
1. Who owns Reserve wheels?
Reserve wheels are owned and produced by Santa Cruz Bicycles, a California-based company known for premium mountain bikes.
2. Are Reserve wheels only for mountain bikes?
No. While they started in MTB, Reserve now offers road and gravel wheelsets as well.
3. Do Reserve wheels come with a warranty?
Yes. Reserve provides a lifetime warranty, which covers replacement if you damage your wheels while riding.
