If you’ve been shopping for high-performance carbon wheels, you’ve probably come across Reserve. But the big question riders ask is: who makes the Reserve wheelset? The answer matters because knowing the brand behind the product tells you what kind of engineering, quality, and warranty you can expect. Let’s dig in.
The Brand Behind Reserve Wheelsets
Reserve wheels were originally created by Santa Cruz Bicycles, one of the most respected names in the cycling industry. Santa Cruz developed the Reserve line to build carbon rims that were tougher and more reliable than what riders were used to seeing. Today, Reserve continues to operate under the Santa Cruz family, combining race-level performance with unmatched durability.
Why Santa Cruz Launched Reserve
Santa Cruz wanted to solve a clear problem: carbon wheels that cracked too easily. By applying their expertise in carbon frame technology, they engineered wheels that could handle aggressive mountain biking, gravel abuse, and road racing conditions. The result? Reserve wheelsets became known for their strength, lifetime warranty, and confidence-inspiring ride quality.
What Makes Reserve Wheelsets Stand Out
- Lifetime Warranty: All Reserve wheels are backed by a no-questions-asked replacement policy.
- Carbon Expertise: Santa Cruz’s proven carbon layup methods ensure maximum impact resistance without extra weight.
- Options for Every Discipline: From aero-focused road wheels to wide-profile gravel and bombproof MTB builds.
- Trusted by Professionals: Reserve wheels are used in elite-level racing across multiple disciplines.
Should You Buy a Reserve Wheelset?
If you value durability, performance, and long-term support, Reserve wheels are a smart investment. Their connection to Santa Cruz means you’re getting products from a brand that understands how to make gear that lasts—whether you ride on the road, gravel, or trails.
FAQs
1. Who makes the Reserve wheelset?
Reserve wheels are made by Santa Cruz Bicycles, a leading brand known for premium mountain bikes and carbon technology.
2. Are Reserve wheelsets only for mountain bikes?
No. Reserve has expanded into road and gravel wheelsets, offering performance-focused models for multiple disciplines.
3. Do Reserve wheelsets really come with a lifetime warranty?
Yes. One of the biggest selling points is their lifetime, no-questions-asked warranty, giving riders peace of mind.
