If you’re thinking about investing in a new wheelset, you might be asking: who owns Hunt Wheels? Behind this fast-growing brand is a company that was built by riders, for riders. Understanding who owns the brand gives insight into why Hunt wheels have become so popular among cyclists worldwide.
The Rider Firm: The Company Behind Hunt
Hunt Wheels is owned by The Rider Firm, a UK-based company headquartered in Sussex, England. The Rider Firm was founded by passionate cyclists who wanted to create products based on real-world riding needs rather than marketing hype. This rider-first approach is what drives Hunt’s innovation and value-driven wheelsets.
Why Rider-Owned Matters
Because Hunt is owned by The Rider Firm, decisions are made by cyclists who actually use the products. That means:
- Performance-focused design: Every wheel is tested in the UK and validated by pro riders before release.
- Modern features: Tubeless-first, wide internal rims, and aerodynamic shapes tailored to today’s riding styles.
- Customer-first support: Transparent warranties and crash replacement programs that show confidence in their products.
Global Growth, Rider-First Values
While Hunt started in the UK, The Rider Firm has expanded its reach worldwide. Warehouses in the USA, EU, and Asia support quick delivery, but the ownership philosophy remains the same: build wheels that balance performance, durability, and price for real riders.
Final Thoughts
So, who owns Hunt Wheels? The answer is The Rider Firm—a rider-founded, UK-based company that prioritizes design, performance, and customer support. Their ownership model ensures Hunt wheels stay true to their mission: delivering high-performance wheels without inflated prices.
FAQs
1. Where is The Rider Firm located?
The Rider Firm, owner of Hunt Wheels, is based in Sussex, England.
2. Is Hunt an independent brand?
Yes. Hunt operates under The Rider Firm but is its flagship brand, focused exclusively on performance wheelsets.
3. Does rider ownership really make a difference?
Yes. Since Hunt is owned by cyclists, product development is based on real-world feedback and performance testing, not just market trends.
