Imagine uncovering the real owner behind one of cycling’s most iconic brands—right before you decide which Pinarello model to invest in. So, who owns Pinarello? The answer has shifted in recent years, and it can influence how the brand evolves, the support you can expect, and your confidence in buying a Pinarello today.
History: From Family Business to Investor Backing
Pinarello was founded in 1952 by Giovanni Pinarello in Treviso, Italy, and remained family-owned for decades. Over time, the Pinarello family built its reputation through race wins and premium road bikes.
In 2016, the majority stake in Pinarello was sold to L Catterton, a private equity firm linked with the luxury group LVMH. The family retained a minority share, and Fausto Pinarello remained actively involved, especially in design and R&D oversight.
Recent Ownership Changes: 2023 Transition
In June 2023, L Catterton sold its stake in Pinarello to a private family office, ending its majority control. The identity of the buyer was not officially disclosed, but multiple reports link the acquisition to billionaire Ivan Glasenberg, former CEO of Glencore.
Fausto Pinarello retained a minority interest and continues to serve as Chairman, maintaining influence over production, design, and innovation.
Why This Ownership Shift Matters to You
Ownership affects long-term strategy, investment in research and development, and how quickly new models reach your market. With new backing, Pinarello gains resources for growth—but must preserve its Italian heritage and top-tier craftsmanship.
If you’re comparing models like the Dogma series, Grevil, or the latest gravel and endurance options, understanding ownership helps you evaluate brand stability and ongoing support. The leadership of Fausto Pinarello ensures continuity, while new investors bring expansion potential.
Popular Pinarello Models Under Current Ownership
- Pinarello Dogma series – The brand’s flagship road line, built for maximum aerodynamics, stiffness, and race-winning speed.
- Pinarello Grevil / Grevil F – Gravel bikes blending road geometry with off-road capability, designed for performance versatility.
- Pinarello G3-X – A mixed-terrain model offering a balance between endurance comfort and racing efficiency.
These models continue to showcase Pinarello’s dedication to Italian design, precision engineering, and professional-grade performance. Despite the ownership change, the company’s standards remain as strong as ever.
What You Should Look For When Buying a Pinarello Today
At the purchase stage, these key factors can help you make a confident decision:
- Verify that the bike is a genuine Pinarello through its serial number and authenticity details.
- Review warranty and service policies, as corporate ownership may influence distribution and after-sales support.
- Choose your model based on riding style and goals—whether you prioritize speed, comfort, or versatility.
- Follow Pinarello’s updates—new ownership could bring advanced models or fresh technology soon.
Final Thought
So, who owns Pinarello today? A private family office holds the majority stake after the 2023 acquisition, while the Pinarello family retains a minority share. Fausto Pinarello continues to lead as Chairman, ensuring the brand’s Italian roots and racing spirit remain central. For riders, this means innovation backed by the same legacy that made Pinarello one of the world’s most respected names in cycling.
FAQs
1. Does the Pinarello family still have any ownership?
Yes. The Pinarello family retains a minority share, and Fausto Pinarello remains active as Chairman, overseeing design and product direction.
2. Is Pinarello now owned by a big company or a private individual?
Pinarello is now majority-owned by a private family office. Previously, L Catterton held the controlling stake until selling it in 2023. Reports suggest the new owner may be Ivan Glasenberg, but this has not been officially confirmed.
3. Will new ownership change the quality of Pinarello bikes?
No. Production and design remain in Italy, under the same standards set by the Pinarello family. The new ownership brings financial strength for growth while maintaining the brand’s craftsmanship and innovation.
